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Stepping Up: A Game Plan for Leading Your Business to the Next Level... and Thriving Once You're There

by Alan P. Brache

This book is not an academic text, an entertainment, or an "idea dump" that forces readers to figure out how to translate concepts into action. It is a workbook with practical tools and questions that help readers identify the unique needs of their businesses and guide them to the actions they should take to address those needs.

The book can be used by an individual or--often even more powerfully--by a select group chosen by the executive or business owner. The team may include not only managers and other creative thinkers in the business but also customers, outside advisers, and investors. The goal is to have the best heads and the primary stakeholders focused on this all-important diagnosis and action planning.