Culture Transformation

What is a culture as it pertains to an organization? Culture is the values, rules, practices, rituals, and norms through which business is conducted..the way things are done.

Have you defined the culture you need for strategic and operational success?

Does your culture support your strategy?

Does your culture support your business processes?



Global mass transit equipment manufacturer


  • The company had just acquired a major competitor and brought in APB to guide a top team strategy for the newly-combined enterprise.
  • It became clear that it would be sub-optimal for the two companies to continue to function independently.
  • The major challenge in integrating the two companies was its polar-opposite cultures. (For example, one company was an individual cowboy culture; the other was team-oriented. One had tight controls; the other did not.)
  • A smooth-running single company would have to align its culture without compromising the assets that each company brought to the union.

A series of meetings in which the executive team: defined the culture that would best support the new strategy; identified the characteristics, strengths, and weaknesses of each legacy company's culture; developed a plan for moving to the new culture; and, implemented that plan.

APB Contributions:

  • Provided the framework for the culture definition, assessment, and plan development.
  • Facilitated the team decision making and planning.


  • The company now functions as a single entity, not only in terms of the products it offers and the markets it serves, but also in the way it conducts business, externally and internally.
  • The brand has a single marketplace identity that draws on the strengths of each company.
  • The combined company is a powerhouse in its segments.




Stepping Up: A Game Plan for Leading Your Business to the Next Level... and Thriving Once You're There

by Alan P. Brache

This book is not an academic text, an entertainment, or an "idea dump" that forces readers to figure out how to translate concepts into action. It is a workbook with practical tools and questions that help readers identify the unique needs of their businesses and guide them to the actions they should take to address those needs.

The book can be used by an individual or--often even more powerfully--by a select group chosen by the executive or business owner. The team may include not only managers and other creative thinkers in the business but also customers, outside advisers, and investors. The goal is to have the best heads and the primary stakeholders focused on this all-important diagnosis and action planning.